When you become a client, we commit to taking ownership of your consumer research needs. Think of us as an extension of your team. We know that consumer research can be quite intimidating, which is why we aim to minimise your involvement in the process to as much or as little as your schedule allows for it.
With years of experience in the field, we will go through every report and metric and explain in detail what they mean, be it the data or its business implications.
Research can help you gain a competitive advantage in major ways. Whether it is to develop an edge for your brand, targeting the right consumers, uncovering where you can most easily source consumers from, by predicting market trends….the list goes on. Talk to us and we will narrow down what could work best for you.
The quickest way to do this would be to reach out to us, let us know what your challenges are and what you would like to get research on and we will put together a proposal that tailors to your needs.
Proposals are free and do not bind you to anything. It will simply give you a better idea of the costs and focus of the research that we are able to conduct for you.
We accept payments through standard bank transfers after we have sent through an invoice.
This depends highly on the research that is being conducted. In general, our insights stem from the correlation of three data points:
1) User Profiles
2) Pre-trial Surveys (when users apply to try a product)
3) Post-trial Surveys (when users have tried a product)
Our system is designed to crunch these three data sources and derive insights. The number of questions varies widely but can be anywhere between 1 and 40, depending on the complexity of the research. Rest assured, we are the ones doing the heavy lifting when it comes to the survey design and we will run everything by you every step of the way.
A key area within research is the impact of what you don’t know. Often, companies are caught up in what they know, so much so that they don’t realise the potential missing links. After all, you don’t know, what you don’t know.
For example, it is okay to specify your sample base to focus on your target set of consumers, but often, by limiting your research focus entirely, you might miss out on additional insights if you are not open to broadening the target sample. This means you could be leaving out an entire group of potential consumers!
But have no fear, we’ve got some ideas on how you can improve your existing consumer research to find out what you don’t know. Reach out to us and let us uncover more of your profit pools!
The three most common ways we help companies today include:
- Knowing what influences consumers before, during and after the purchase of their products or services
- An in-depth analysis of their competition (direct or indirect) and the quickest way to source new consumers
- Challenges when it comes to understanding their products or services in the mind of consumers