Millennial Mom Trends That Will Help Your Brand Thrive
Born between 1978 and 1994, millennials have always been a fascinating segment that marketers have never really put their finger on. After a decade of being chased by marketers for their youth and trend-setting power, millennials are all grown up. Of the 80 million millennials in the US, one-quarter of them are now adults and...Read More
How To Stop Your Consumers From Going To Your Competitors
Consumers can and will likely change their minds and loyalties when it comes to brands or products. They can switch their preferences from one brand of product, to the competitor product or a substitute product. If a business can predict where their consumers are likely to go, or know why they left, they will have...Read More
What Is The Difference Between Dual-Usage and Complementary Goods?
The concepts of dual-usage and complementary goods are rooted in economic theory. Dual-usage is defined as products within the same category being used or purchased over the past thirty days. Complementary goods refers to buying products that go hand in hand across categories , more often purchased at the same time. For example, complementary goods...Read More
6 Ways Brands Can Lower Barriers To Product Trial
Most business owners believe in their product, it’s usefulness, and it’s potential. That’s always a good thing, but it can lead to some erroneous thinking—just because your product is great, sadly, that doesn’t mean people will always flock to it and purchase mass quantities. There are all kinds of barriers that can get in the...Read More
What Are The Differences Between Consumer Behavior and Motivation?
Let’s say you’re looking at breaking into the energy drink market. You look at sales numbers, and you can easily identify Red Bull as the most popular energy drink on the market. People buy it more than any other energy drink. That’s an observable, quantifiable fact that displays the behavior of consumers in the energy...Read More
How Do I Get My Product On Shelves And Win At Retailer Negotiations?
Coming up with a great new product is one thing, getting it onto retailers’ shelves is quite another. Even if you’ve come up with a unique product that’s got plenty of potential, you still have to convince retailers to put it on their shelves. Here are few things you should consider if you want to...Read More