We Work With Companies Ranging From 5-100.000 Employees. Here Are Some You Might Have Heard Of:
What We OfferWe focus on four areas of research, which are designed to give you maximum insights into what is happening with your brand or product
Assess the health of your brand and acquire a detailed brand funnel for your brand tracking activities complete with deep dives into the drivers and barriers for conversion. Look under the hood and see how over time what marketing or ad campaigns are leading to sales growth. Track your brand's growth, awareness, perception and more.
Obtain an analysis of the switching potential & dual-usage within your category along with brand funnels and conversion rates for each of your competitors as well as your own. Uncover how you are doing in comparison to your competitors, locate your profit pools and where you can easily source more consumers from and more.
Replace those focus groups and get real consumers to take on your questions. Test your product´s appeal, find out who your target group is or figure out which prototypes deserve some shelf space. Dive down into what arguments you can use to get increased listings in stores, who likes your products, what countries you could expand to and more.
Determine and compare the appeal on your ads, videos, labels, logos and other creatives to uncover which image or copy combinations resonates best with your consumers. A unique opportunity to test and compare your creative work with real consumers before it hits the market so you can optimize your campaigns and reach your audience in the best ways possible.