Consumer Insights 101

Consumer Insights: An Introduction To The Basics

We live in rapidly changing times. Just over a couple decades ago, the only channels marketers had to contend with were a few television channels, one newspaper, and maybe a handful of radio stations in every major market across the country. The ease of access made the mass market so accessible because odds were, a...Read More

How Qualitative and Quantitative Research Fit Together

In an effort to better understand a variety of different aspects about consumers, like their motivations, demographics, habits, etc., market research teams use two general means of gathering and analyzing information: qualitative and quantitative research. Many of us may learn this difference between these two methods as they relate to the scientific method, but they...Read More

Shopper Insights: An Introduction To The Basics

Among today’s businesses, there is a concentrated focus on improving the quality of shopper insights and shopper research as a whole. The goal is to learn as much about customers’ buying habits and shopping behaviors as possible. Unfortunately, even though brands know that they need shopper insights, very few actually understand the scope of the...Read More

3 Proven Ways To Improve Your NPS

A Net Promoter Score, or NPS Score, is a numerical rating system that is used to measure the willingness of customers to recommend a company’s products or services to others. The NPS metric utilizes an index ranging from -100 to 100, with the number equating to the customer’s willingness to recommend. Why is a High...Read More

Key Tips To Engage With Millennials

It comes as no surprise that brands are struggling when it comes to engaging millennials and win their loyalty. All brands, big and small have tried relentlessly to understand what drives them, what they care about and how to best communicate with them, but not everyone is successful - at least for an extended period of...Read More