What Is Syndicated Research And What Are Its Benefits?

When it comes to doing market research, you may have more options than you think. Many people assume that getting custom market research performed for their business is the only…

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Test Your Advertising Effectiveness Through Consumer Research

How many times have you seen an advertisement and wondered to yourself who that was aimed at? The world is full of ads that don’t quite make sense, or are…

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What Do Millennial Moms Want From Brands Today?

Born between 1978 and 1994, Millennials have always been a fascinating segment that marketers have never really put their finger on. After a decade of being chased by marketers for…

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How To Get Customers From Your Competitor

Consumers can and will likely change their minds and loyalties when it comes to brands or products. They can switch their preferences from one brand of product to the competitor…

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Difference Between Dual-usage And Complementary Goods

The concepts of dual-usage and complementary goods are rooted in economic theory. Dual-usage is defined as products within the same category being used or purchased over the past thirty days….

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