What Is The Difference Between Dual-Usage and Complementary Goods?
The concepts of dual-usage and complementary goods are rooted in economic theory. Dual-usage is defined as products within the same category being used or purchased over the past thirty days. Complementary goods refers to buying products that go hand in hand across categories , more often purchased at the same time. For example, complementary goods...Read More
6 Ways Brands Can Lower Barriers To Product Trial
Most business owners believe in their product, it’s usefulness, and it’s potential. That’s always a good thing, but it can lead to some erroneous thinking—just because your product is great, sadly, that doesn’t mean people will always flock to it and purchase mass quantities. There are all kinds of barriers that can get in the...Read More
What Are The Differences Between Consumer Behavior and Motivation?
Let’s say you’re looking at breaking into the energy drink market. You look at sales numbers, and you can easily identify Red Bull as the most popular energy drink on the market. People buy it more than any other energy drink. That’s an observable, quantifiable fact that displays the behavior of consumers in the energy...Read More
How Do I Get My Product On Shelves And Win At Retailer Negotiations?
Coming up with a great new product is one thing, getting it onto retailers’ shelves is quite another. Even if you’ve come up with a unique product that’s got plenty of potential, you still have to convince retailers to put it on their shelves. Here are few things you should consider if you want to...Read More
What is Brand Insistence and How Do I Get There?
Brand insistence is exactly what it sounds like—when someone insists on purchasing a product from a certain company, and they won’t stand for anything else. For a business, this is exactly how you want your customers to act. Maybe you've encountered this when you recommended a product to a friend, only to hear them tell...Read More
5 Things You Need To Do Before A New Product Launch
A product launch is one of a marketers biggest moments. The risk is real, and the burden heavy. Regardless of the support and input of your team, the gamble can be discomforting at times. Particularly if you are a startup or an early growth business, you may not have the support of research and development,...Read More