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How to Use Custom Research to Close More Sales Deals

Many salespeople, especially those in consumer-packaged goods, sell to retailers and buyers and predominantly use point-of-sale (POS) data to support their efforts. But they should also be incorporating custom consumer…

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Important Measures of Brand Health: Attitude and Usage

We’ve previously stressed the importance of brand awareness in understanding a brand’s health. Brands, however, must also progress from brand awareness into a deeper understanding of attitude and usage as…

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Important Measures of Brand Health: Awareness

Understanding a brand’s health is pivotal, and we know three of the most important factors to doing so include brand awareness, attitude, and usage. A brand should start by understanding…

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What Is Brand Perception and Why Does It Matter?

When a consumer sees or hears a brand name, and is aware of that brand, something unique and psychological happens. Whether the consumer is aware of it or not, an…

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The World Has Changed, and Consumer Research Hasn’t. Why?

Most of the clients we talk to have had some negative experiences with consumer research before. A number of them just put up with them because there are few alternatives…

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