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What Is a Brand Funnel and What Should You Be Looking For?

Whether you’re in research, marketing, sales, or product, it’s likely you’ve heard of a brand funnel. While the original brand funnel resulted from the sales process, it’s since evolved to…

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50 Reasons to Conduct Quantitative Consumer Research

Consumer research is a valuable tool that can be used by literally any business to better understand the needs and thoughts of their consumers. Quantitative consumer research, specifically, provides ample…

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How Qualitative and Quantitative Research Work Together

There is an array of methodologies available in the consumer research industry. While digital methods and new technology can make them more complicated, there is one strategy that continues to…

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How to Use Custom Research to Close More Sales Deals

Many salespeople, especially those in consumer-packaged goods, sell to retailers and buyers and predominantly use point-of-sale (POS) data to support their efforts. But they should also be incorporating custom consumer…

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Important Measures of Brand Health: Attitude and Usage

We’ve previously stressed the importance of brand awareness in understanding a brand’s health. Brands, however, must also progress from brand awareness into a deeper understanding of attitude and usage as…

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