Author: Lavanya

trybe-how social media is changing the way parents shop

Social Media Is Changing The Way Parents Shop

Social media has quickly become integrated into nearly every facet of our lives. We get our daily news, keep up with friends, and regularly post updates about our own lives on Facebook, Twitter, Instagram and other social media platforms. A recent study we carried out which amassed over 22,000 responses from our community of parents...Read More
trybe-syndicated-research

What Is Syndicated Research And What Are Its Benefits?

When it comes to doing market research, you may have more options than you think. Many people assume that getting custom market research performed for their business is the only path to take, but in certain circumstances, it can actually be more beneficial to use what’s known as syndicated market research. What's The Difference? The...Read More
trybe-pre-post-testing-advertisement

Why It’s Essential To Pre-Test And Post-Test Your Advertisements

How many times have you seen an advertisement and wondered to yourself who that was aimed at? The world is full of ads that don't quite make sense, or are vague, boring, directed at the wrong audience, or some combination thereof. The problem is that not enough businesses do pre-testing and post-testing on their ads....Read More
Baby Products Advertising Trends Reaching Millennial Moms and Parents

Baby Product Advertising Trends: Millennial Moms & Parents

There is a large demand for information specific to the Millennial Mom Segment regarding baby advertising trends. Reaching Millennial Moms with children three and under is a challenge for a number of companies in the baby product space. Finding the right combination of channels and messaging for selling baby products is critical when advertising your...Read More
Millennial Moms Trends That Will Help Your Brand Thrive

Millennial Mom Trends That Will Help Your Brand Thrive

Born between 1978 and 1994, millennials have always been a fascinating segment that marketers have never really put their finger on. After a decade of being chased by marketers for their youth and trend-setting power, millennials are all grown up. Of the 80 million millennials in the US, one-quarter of them are now adults and...Read More
How To Stop Your Consumers From Going To Your Competitors

How To Stop Your Consumers From Going To Your Competitors

Consumers can and will likely change their minds and loyalties when it comes to brands or products. They can switch their preferences from one brand of product, to the competitor product or a substitute product. If a business can predict where their consumers are likely to go, or know why they left, they will have...Read More